HispanicTrending

Helping Businesses and Advertising Agencies craft messages that will resonate with the Latino Community.
  1. New Nielsen Research Commissioned By Univision Communications Inc, “Los Fanáticos: The Passion And Power Of The Hispanic Sports Fan,” Found Hispanics Consume 64 Percent More Sports Than Non-Hispanic Counterparts

    June 21, 2017 Via Multichannel News Univision Communications Inc. today announced some findings from its newly commissioned research study conducted by Nielsen, titled, “Los Fanáticos: The Passion and Power of the Hispanic Sports Fan.” The study confirms that while sports fans in general are valuable consumers, Hispanic sports fans are the gold standard. Among the many findings, Nielsen found that: • Hispanics consume more sports, spending 20 hours weekly across TV, video and radio (compared to 12 hours for non-Hispanics). • 83 percent of bilingual sports fanáticos prefer to view soccer in Spanish versus English. • Hispanic sports fans are...
  2. The (Un)Changing Face of Latinos on TV

    June 20, 2017 By Matt Brennan Growing up in Albuquerque, New Mexico in the late 1970s, the actor Benito Martinez—perhaps best known for his role as The Shield’s ambitious precinct captain and city councilman, David Aceveda—had no sense of the limits placed on Latino performers. Through his mother, Margarita, the co-founder of the bilingual La Compañia de Teatro de Alburquerque (”’La Compañia,’ as we called it”), and the company’s Royal Academy-trained director, José Rodríguez, Martinez saw Latinos in plays by Molière, Shakespeare, Ibsen and Federico García Lorca. Even on TV, more prone to stereotype, he remembers actors brought up on...
  3. Uber driver cited $250 for not speaking English

    June 19, 2017 Via Associated Press An Uber driver was cited $250 in Miami for not speaking English, local officials said Monday. After dropping off passengers at Miami International Airport, Carmen Hechavarria received a ticket for apparently breaking a county ordinance that says drivers of ride-hailing apps must “be able to communicate in the English language.” Hechavarria, 54, appeared not to understand when an officer greeted her “good morning” on Sunday, according to an incident report from the Miami-Dade county aviation department. She speaks Spanish. Javi Correoso, an Uber spokesman, said the law doesn’t specify drivers should speak the language...
  4. As Arizona Mulls Mexican Studies Ban, Texas Latino Group Rallies to Action

    June 19, 2017 By Dianna Wray When Arizona's ban on Mexican American studies was first enacted in 2011, Tony Diaz, the founder of El Librotraficante, a Houston nonprofit, heard stories of public school officials combing classrooms and yanking books by Latino authors from the shelves. They made him furious. Since then, Diaz has worked to oppose any and all efforts to keep Mexican American studies out of public schools and has used every opportunity he can to get those same sorts of books – by Sandra Cisneros and Sherman Alexie, James Baldwin and Junot Diaz, any author, Latino or not,...
  5. Senators, advocates outline Latino policy priorities

    June 19, 2017 By Michael Hill Nicolle Williams is a naturalized U.S. citizen, a native of Colombia. She’s a freshman, seeking a degree from Rutgers Business School and for America to have a better understanding of Latinos. “As an immigrant and seeing my family immigrate here, its been nothing but hard. A lot of people don’t see that. A lot of people think we have it easy coming here and that’s not the case at all. They come here and they start from the bottom,” Williams said. Williams is attending this meeting of the National Council of La Raza at...
  6. Only 1 In 5 New Board Appointees At Fortune 500 Companies Are Not White

    June 19, 2017 By Stacy Jones and Grace Donnelly After slipping for two years, the share of board of director appointees from underrepresented groups at Fortune 500 companies has surpassed its old record. Twenty-two percent of new board director appointees last year were African-American, Hispanic or Latino or Asian American, according to a new study from executive search firm Heidrick & Struggles' new Board Monitor report, up from 21.4% in 2013. While the share of African-American appointees was virtually unchanged from 2015 at 9.3%, Hispanic or Latino and Asian American appointees saw significant gains. Each group grew to 6.4%, up...
  7. No papers, no scholarship: Latino budding scientist becomes food truck chef

    June 20, 2017 Via EFE After winning a prestigious robotics contest, Dreamer Lorenzo Santillan had the chance to become a scientist, but his immigration status kept him from getting a university scholarship and he had to find an alternative, which turned out to be a traveling food truck that he calls "Neither Here Nor There." Santillan was on a team of undocumented students at Carl Hayden Community High School in Phoenix, Arizona, which in 2004 won an underwater robotics contest by defeating competitors from outstanding universities around the country including the famed Massachusetts Institute of Technology (MIT). That triumph, which...
  8. Southeastern Grocers converts more Winn-Dixie stores to Hispanic format

    June 19, 2017 By Jeff Wells Across the country, Hispanic grocers are finding success in markets where traditional retailers have failed. In super-competitive Southern California, names such as Northgate Gonzalez and Cardenas Market are taking over leases and succeeding in many low- and middle-income communities. In Texas, Albertsons-owned Amigos stores continue to grow, while a bilingual Whole Foods in El Paso represents a hybrid approach to a fast-growing consumer group. These grocers are capitalizing on a growing Hispanic population, which currently comes in at around 60 million. Their population is expected to double during the next forty years, according to...
  9. It's time to renew a push for immigration reform

    June 19, 2017 By Yuri Cunza Immigration is one of the most urgent problems our country faces today. With a little political will and leadership, it can be solvable. There are an estimated 11 million undocumented people in the United States, according to the Pew Research Center. These people are living and working in the shadows in fear of deportation or prosecution, instead of contributing to and helping to grow our economy. Meanwhile, nationally and in our state, businesses across industries like agriculture, construction and technology are suffering critical shortages of workers needed to fill open job positions. We find...
  10. Black and Latino drivers are searched based on less evidence and are more likely to be arrested, Stanford researchers find

    June 19, 2017 By Richard Winton It is a wrenching question with vast social and political significance: What role does race play when police stop and search motorists? Stanford researchers said Monday they have found evidence that black and Latino drivers face a double standard and that police require far less suspicion to search them than their white counterparts. The finding is based on analysis of more than 60 million state police stops in 20 states between 2011 and 2015. The database, the largest collection of traffic-stop data ever collected, was made public Monday by the Stanford Open Policing Project....

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How come some of the people shown on the left don't look Hispanic?

Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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