Latino Opinion Blog

A collection of Latino opinions by Ricardo A. López
  1. What is Acculturation?

    In my role as a Hispanic market consultant I am often asked about the different levels of acculturation in the US Latino community. In conducting marketing research studies with Latinos it is certainly important to pay close attention to the different acculturation levels; failing to do so would result in data that does not truly [...]
  2. Stop the Latino Apathy and Become an American Participant!

    This article was first published under the title “A Matter of Influence” on October 24, 2009 in Connections, the newsletter of the Southwest Florida’s Hispanic Business Link (See A Matter of Influence). Latinos are beginning to understand the importance of their participation in the United States’ social, legal, and political system. The significance of this [...]
  3. Why Hispanics Live Long Lives

    U.S. Hispanics tend to live longer than non-Hispanics despite many circumstances that negatively affect Latino longevity.  This is a fact that continues to puzzle the medical community.  On the surface it does not make a lot of sense.  Hispanics, for example, are more prone to illnesses like Diabetes and often suffer from high cholesterol.  While [...]
  4. Non-Verbal Latino Communication & Social Networking

    I have written before about how Latinos prefer to interact at an emotional or spiritual level. Achieving this heightened level of communication means going further than the articulation of words and connecting by relying on information that transcends the spoken language. Is this communication preference limited to Hispanic consumers? Of course not. And it does [...]
  5. The Supreme Court Needs Diversity

    President Obama’s historic nomination of Sonia Sotomayor to the supreme court is a positive step for our country. From what I have read, Sotomayor’s life plays as one of the most inspiring Latino success stories; and her accomplishments exemplify what the American dream is all about. However, despite our country’s foundation on diversity, opinions against [...]
  6. Latinos Communicate at a Spiritual Level

    There is something peculiar about Latino interactions. Our communication goes much further than what is simply verbalized by the spoken words. We prefer to connect at an emotional, or at what I prefer to call a spiritual level. In my work interviewing Latinos I have witnessed this peculiarity in a consistent basis. Latinos generally feel [...]
  7. We are not paying enough attention to Latino education!

    All Latino children have a right to be educated. It is the law. Many Americans have argued otherwise because they feel that the children of undocumented [illegal] immigrants should not have the same rights as the children of legal residents and citizens. This line of thinking, however, does not match what our society dictates. If [...]
  8. Please Stop the Senseless Mexican Discrimination!

    Our poor Mexican brothers and sisters were the first to fall victim to the Swine Flu. Mexico City was not prepared; there was no alert from the World Health Organization. Unfortunately, the fatalities continue; and to add insult to injury, many in this country are taking the opportunity to blame Mexicans for the virus. I [...]
  9. How can Latinos believe in life after death and still be so afraid of death?

    As I celebrated Easter today I meditated on the meaning of the resurrection. While interviewing Latinos over the years I have heard many respondents tell me about their devotion to Jesus Christ, the importance of the resurrection, and their faith in life ever after. What may not make a lot of sense at first glance [...]
  10. The Other Side of Machismo

    If you are not Hispanic or are not enthralled with the Latino culture you may think that the concept of Machismo is an American stereotype of the quintessential Latino man.  There are many misconceptions regarding Latinos; but the concept of Machismo is definitely not mistaken- it is real!  There are, however, many different ways to [...]

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How come some of the people shown on the left don't look Hispanic?

Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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