Working on a paper or school project?
We understand that many students use our website for information on the U.S. Hispanic market. Here are some tips to help you complete your research.
- Make sure you visit our Market Data area.
- Make sure you access the resources in our Additional Information and Resources (weblinks) section.
- You may quote any information provided in this website by either quoting its source or, if a source is not provided, using Hispanic Research Inc. as the source.
- Visit the U.S. Department of commerce website at www.census.gov. This site is the ultimate source of information on the market.
- Continue your search by searching for articles in research publications like Quirks- where the archives are fully searchable and available. Other publications like those from the American Marketing Association are also an excellent source of data.
- Regional newspapers are also great sources. Look for newspapers in mayor Hispanic markets like the Miami Herald in Miami or the LA Times in Los Angeles.
- Many publications and newspapers charge you a fee for accessing the full article in their archives. Unless you are sure that the article is what you are looking for do not waste your money. Go to your school library or local public library and ask- in many cases the libraries have free access to the articles or can give you fee online access using your library card or student ID.
- In your library, see if they have a copy of a directory called the Hispanic Media & Market Source that is published by SRDS. This publication has a list of all Hispanic media outlets including magazines, newspapers, radio stations, etc. It also contains demographics on the U.S. Hispanic market.
- Do your own primary research by interviewing Hispanics that may give you personal anecdotes that can spice up your report. You may interview students, faculty, or local professionals. Interviewing individuals that have knowledge of a subject is a valid form or research that falls under what we call qualitative research. You can also do your own survey (quantitative research) by interviewing a number of Latinos students and tabulating the results or you can use free polling options like those find on LinkedIn.
- Besides articles, there is a wealth of information throughout the Internet. You can interview people online in social networks like Facebook or engage participants in numerous forums and blogs on the subject.
- Visit Ricardo López's blog - Latino Opinion
Hispanic Research Inc. has made every effort to provide you with information that you can use in your studies. Please do not contact us for additional information. We do not have the resources to personally attend to and answer your questions. If you feel that this website should include other information or is lacking in any particular area we would love to hear your comments.
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