Building on Spirit: Practical Applications to Establish the Ultimate Connection

with Ricardo Lopez, Hispanic Research, Inc.

• There are no bad respondents.
• The group you are moderating is always perfect.
• You are responsible for everything that happens in the group.
• You can effectively connect with any participant regardless of race or ethnicity.
• Welcome to "Building on Spirit"!

 

You may have seen Ricardo's presentation on "Moderating with Spirit" at a prior QRCA conference or chapter meeting. In "Moderating with Spirit" Ricardo explored the intangible qualities that QRCs use to connect to participants and outlined a set of principles that are used by the masters in our field.

This presentation builds on those principles and teaches various techniques and exercises that are conducive to building a spiritual connection with research participants - a connection that will put you in control of every interview.

The presentation on the video was delivered at the Philadelphia/Delaware Valley QRCA Chapter INSPIRATION SUMMIT.on Friday, May 4, 2012.

The video was produced by Barry J. Karchner - Karchner Marketing Research, LLC