Years of experience researching Hispanics yield a vast knowledge of the marketplace. We have heard the Latino opinion on almost every subject imaginable.  In many situations what companies need is a thorough understanding of the Latino market and professional advice to take a course of action.  In this instances it is more cost effective to hire us on a consultancy basis rather than spending thousands of dollars in primary marketing research. Our consultants are likely to answer most of your questions and can guide your company on the best way to position your product or service in the Hispanic market.

Ricardo A. López and Otto J. Rodriguez have been advising marketers both here in the U.S. and abroad. Their combined experience includes:

  • New Business Development
  • Product Positioning
  • Advertising Evaluation
  • Translation Evaluation
  • Hispanic Market Planning
  • Marketing Research Planning and Study Design
  • Employee Satisfaction Strategies
  • Customer Profile Development
  • Hispanic Employee Motivation
  • Market Assessment
  • Packaging Evaluation
  • U.S. Market Understanding (for international clients)

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Note...

How come some of the people shown on the left don't look Hispanic?

Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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