Ricardo LopezRicardo A. López

President   -   Contact Ricardo  -  Follow Ricardo on Twitter!  -  LinkedIn Profile

Mr. López has been studying the U.S. Hispanic market for over 25 years. He is often quoted as a Hispanic market expert in business and consumer publications. Some of these publications include QRCA Views, Quirks, Advertising Age, Marketing News, MRA Alert, as well as many national and local newspapers. Mr López understands the complexity of the U.S. Hispanic community. His own Hispanic heritage includes Venezuela, Cuba, Puerto Rico, Costa Rica, and Spain. He has also worked extensively in Mexico, for the government of Spain and is fluent in both English and Spanish.

Mr. López started his career on the quantitative side and continues to make inroads in quantitative research. In 2007 he presented at an MRA conference on how to conduct survey research among Latinos and has developed several models to improve Hispanic survey validity. Mr. López is also very well versed in qualitative research; he is past President of the Qualitative Research Consultants Association (QRCA) and conducts hundreds of individual and group interviews every year. He is a well-respected member of his hometown in New Jersey and is highly regarded in the marketing research community. He received both a BS and a BA degree in Marketing and Mass Communications from King’s College and an MBA in Marketing Research from Syracuse University.


Otto RodriguezOtto Rodriguez

Vice President   -   Contact Otto

Otto J. Rodriguez joined Hispanic Research Inc. as a research consultant in 1999. Based on his remarkable accomplishments, expertise and proven track record, he was promoted to vice president in 2001. Otto also manages the operations conducted out of the Miami, Florida satellite office, which serves a variety of domestic and international clients. Otto brings a wealth of multifaceted talents to the marketing research arena. Before becoming a research consultant, he worked in the financial service and insurance industry. Otto has a degree in Business Administration from Miami Dade College, has been a licensed Life, Health and Variable Annuities / Insurance sales representative, a series 6 licensed agent for the National Association of Securities Dealers (NASD), current member of the Qualitative Research Consultants Association (QRCA), and is affiliated with a variety of industry and civic organizations in his hometown of Miami, Florida.

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How come some of the people shown on the left don't look Hispanic?

Hispanic or Latino is not a race.   There are Latinos of many different races and physical characteristics.  For more information see our FAQ article, Why doesn't the census include Hispanic as a race?, and the Latino Blog post Let's Stop Segmenting People by Race! 

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